Due to Belgiums heavy, and much welcome, presence expected at Project Qatar 2010, we have taken on two different representatives of the always well- represented Belgian pavilion. Keeping in tow with our local feature of the week, and of course the entire construction theme of Project Qatar, we present two very different exhibitors, both impressive in their own right.
ALADIN SIAM, DESIGNER & ARCHITECT
Who is Aladin Siam?
Both an independent designer and architect, and part of the Belgian Consultants group, Aladin Siam is every inch the embodiment of a revolutionary artist. Siam aims to bring awareness and ideas in architecture and design, inspired by nature and the world around us. Having heard about the possibilities of spreading the word about his methodologies and inspirations from fellow Belgians, the Belgium Trade Office, also known as the Wallonia Foreign Trade and Investment Agency (AWEX), Siam will be present as general manager of Belgian Consultants group at Project Qatar this year. We caught up with him for a little insight on what he expects from this experience.
Aspirations fit for Qatar
Siam, and the group he represents, endeavour to become one of the future builders of Qatar Vision 2030. Awareness surrounding the nations goal has clearly surpassed regional boundaries, infecting organisations large and small and instigating a worldwide shift of interest to what Qatar has yet to offer.
Project Qatar 2010 expectations
Siam and Consultants Belgium aim to draw recognition as one of Belgiums most creative and innovation consulting offices in the field of patrimonial design projects, sustainable environmental developments and cultural products innovation. Through exposure gained within the context of Project Qatar 2010, this goal is a possible reality for Siam and his team.
Exhibition material
Amongst the tangible material for exhibiting at Project Qatar, is a main architectural landmark project proposal for Qatar Vision 2030, an urban solar lighting project design, providing insight to the groups sustainability conscious psyche, and a patrimonial Qatari carpet project with an innovative production process.
Project Qatar goals
Siam and the Consultants team aim to foster new potential relationships and possible consulting contracts, plus new product development ventures as part of their Project Qatar experience. With particular partnerships in mind, candidates like Qatari Diyar, real estate giants Barwa, Qatar Foundation (QF) and the Qatari ministry at large, and other that Siam feels relate to the groups field should all be aware of this European force.
VALERON STRENGTH FILMS
About Valéron Strength Films
Exhibiting at Project Qatar 2010 as part of the Belgium Trade Office, aka the Wallonia Foreign Trade and Investment Agency (AWEX), Valéron Strength Films is a Belgian based company, responsible for producing and commercialising a special product of cross-laminated, flexible polythene film that demonstrates high mechanical properties. Boasting precedence in reputation in professionalism and quality, Valéron Strength Films is excited to be a part of the exhibition as AWEX exhibitors for the first time ever.
Representing Valéron Strength Films
Mister Grégory Lemaire, sales manager of construction products at Valéron, will attend the exhibition as representative of the entire company. Applying product to concept, Lemaire will be responsible for enlightening visitors and fellow exhibitors alike, surrounding the advantages and perks og working with and investing in the Valéron Strength Films product and concept.
Project Qatar expectations
Having been formerly informed about Project Qatar and the positive experience gained throughout by foreign trade departments from different regions around Belgium, Valéron have high expectations and expect tangible results to surface as part of their exhibiting experience.
The opportunity to present the companys products to architects, consultants, contractors and structural engineers within core projects in the construction industry and gaining the networking possibilities to fully explain why these products have been used on many landmark projects in the region, is key to
Valérons experiences success.
Particular goals include specification of the companys products for waterproofing of large projects locally and even on an international scale through interaction with other exhibitors from other international pavilions.
Exhibition material
Samples of waterproofing membranes and a mock-up of how the waterproofing system is applied will both be on show for interested parties at Project Qatar. This includes appropriate explanations, demonstrations and examples of where such waterproofing has been, and can be, applicable on the local Qatari project scale.
The Team
As part of a presenting group Valéron is proud to introduce, Henkel Polybit, Henkel Polybit is the major producer of self-adhesive membranes for waterproofing in the GCC region. The company will also showcase their Bitustick XL Valéron boast this to be the most reliable waterproofing membrane available and will ensure that this information is widely spread and acknowledged within the exhibition period.
Valéron Strength Films manufactures and supplies the reinforcement film that gives Bitustick XL its unrivaled mechanical and chemical protection characteristics, emphasising a real partnership due to the complimentary values of the Bitustick XL waterproofing membrane only when, and as reinforced by the Valéron XL film.
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